Maui Jim
Polarized in Hawaii, Proven in Formula 1
The History of Maui Jim
Maui Jim was founded in the 1980s in Hawaii with one clear mission: to create sunglasses that protect against the island’s intense tropical sun while preserving clarity and vibrant color. What started as a small collection of sunglasses sold along the beaches of Maui quickly grew into a global icon in polarized lens technology and premium eyewear.
Today, Maui Jim is recognized as the world’s leading expert in advanced lens innovation, beloved by millions worldwide – from the shores of Hawaii to the paddock of Formula 1.
What Makes Maui Jim Eyewear Unique?
Maui Jim sets itself apart with its unmatched lens quality and innovative technologies:
- PolarizedPlus2® lenses that eliminate glare and enhance vivid, natural colors
- Superior UV protection, developed for the brightest sun conditions
- Lightweight, comfortable frames, perfect for everyday wear and sports
- Tropical heritage combined with modern innovation, inspired by the natural beauty of Hawaii
The result is more than just protection – it is a unique visual experience: vibrant, natural, and soothing for the eyes.
Why Choose Maui Jim at
Optique Elitaire?
At Optique Elitaire, we share the same values as Formula 1: innovation, precision, and exclusivity. As a proud Dutch eyewear boutique, we are also true admirers of Max Verstappen and Red Bull Racing. The fact that a multiple World Champion relies on Maui Jim’s lens quality confirms for us that this brand deserves a prominent place in our exclusive collection.
Maui Jim is more than just sun protection – it represents luxury, comfort, and lifestyle. That’s why Optique Elitaire offers a carefully curated selection of Maui Jim sunglasses: the world’s best lens technology, wrapped in stylish designs.
At Optique Elitaire, you’re not just buying sunglasses – you’re investing in a globally recognized eyewear icon, worn by none other than Max Verstappen.